About the company

Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.

Purpose of the Role

Produce and analyze all key economic and financial performance indicators of GUS France Group activities in order to support decision-making for the various departments and the Chief Executive Officer.

Serve as a member of the Operations Committee.

Key Responsibilities

Market, Program and Target Audience Analysis:

· Define and develop the business development strategy, including the selection of recruitment fairs, exhibitions, and promotional events, and oversee its execution across the acquisition, conversion, and retention phases.

· Develop compelling sales propositions and value messaging aligned with the institution's academic programmes.

· Conduct market, competitor, and technology intelligence to identify trends, opportunities, and emerging best practices.

· Perform market benchmarking and competitive analysis to support strategic decision-making and strengthen market positioning.

Business Development:

· Define and implement targeted business development initiatives to support prospect acquisition, lead conversion, and candidate retention.

· Lead the planning and execution of commercial campaigns aimed at generating and converting prospective student leads.

· Develop and deliver promotional initiatives to enhance programme visibility and drive student recruitment.

· Contribute to the definition and achievement of student enrolment targets.

· Identify and pursue new business development opportunities aligned with institutional objectives and market demand.

· Identify high-potential target audiences and analyse their needs to develop tailored recruitment approaches.

· Represent GUS France and its academic institutions with key referral partners, education stakeholders, and external influencers.

Team Management: Managed, coached, and developed team members, setting objectives, coordinating activities, and driving performance.

Reporting :

· Monitor individual and team performance, identifying improvement opportunities and implementing corrective actions where required.

· Collect, analyse, and evaluate performance data to support continuous improvement and informed decision-making.

· Track and report on key performance indicators (KPIs) to measure operational and commercial performance.

· Ensure the achievement of agreed objectives and performance targets.

Skills and Competencies

Technical Skills and Qualifications :

· Master's degree (Master's level) in Marketing, Business, or Sales

· Strong sales presentation and negotiation skills

· Expertise in commercial and business development techniques

· Team management and leadership

· Strong analytical skills

· Entrepreneurial mindset, with agility and a collaborative networking approach

· Proficient in Microsoft Office Suite and CRM systems

· Good command of English

Personal Attributes:

· Strong leadership and proactive approach

· Ability to anticipate challenges, strong situational awareness, and responsiveness

· Self-motivated, highly organized, and detail-oriented

· Excellent interpersonal and influencing skills, with a positive and enthusiastic attitude

· Excellent verbal communication skills, adaptability, and ability to perform effectively under pressure

Other Information:

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and comply with the Code of Conduct, as well as equality and diversity, health and safety, and safeguarding policies.